Located at the entrance to the Palm Jumeirah, the Nakheel Sales and Marketing Centre was the first dedicated sales and marketing office in Dubai, built to showcase future living environments and to host new launch events by Nakheel.
This project was one of the earliest successes in the development renaissance of Dubai and, although diminutive in itself, it signalled the birth of Palm Jumeirah, one of the most ambitious and now iconic development projects ever undertaken.
Continuing the theme of firsts, this was Diar Consult’s earliest collaboration with international consultants venturing into the Gulf market. Diar Consult offered its capabilities and knowledge of the local environment and practice while sharing the expertise and knowhow of HHCP Design International Inc. from Florida. HHCP provided the architectural concept design, which was then developed by Diar Consult through a series of design reviews to ensure code compliance of the final design. Diar provided complementary MEP and structural engineering services through the design process as well as, during construction, post-contract administration and construction supervision in all disciplines, and procurement of contractors and suppliers.
The building creates an ideal environment for the exhibition of architectural models of the Palm, presentation panels of projects undertaken, marketing videos and animations in a state-of-the-art theatre. It also includes hospitality pavilions for customers, dignitaries and VIPs, sales and marketing offices, and administrative quarters. As the first of its type, it provided a benchmark for what such facilities could be, and how such unprecedented projects could be marketed, all the while forming the physical gateway to Palm Jumeirah.
In 2014, the project won the Gold ARDY Award for Sales centres from the American Resort Development Association (ARDA).